Gamifying Nature Conservation

How could gamification techniques revolutionise the way people interact with and fund conservation efforts? Half of the global population lives in urban areas, largely disconnected from the natural world. The problems facing the planet can feel overwhelming and impossible for individuals to influence. As a result, it is becoming increasingly hard to engage people with and fundraise for conservation. But new technologies and data are available that can track and replicate wild animals and the landscapes in which they live. By using these technologies to tell animals’ stories and by harnessing successful marketplace models and gamification techniques, can we create a brand new revenue stream for wildlife conservation?

The Luc Hoffmann Institute and Internet of Elephants have teamed up to explore these questions in a new venture lab. If you would like to know more please register your interest here.

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November 2019

The Luc Hoffmann Institute partners with Internet of Elephants to explore a business model that turns conservation data (in this case, acoustic recordings of the sounds of animals in the wild) into a new revenue stream for conservation. A game prototype, ‘Howlers & Growlers’, is designed to entertain and amuse an audience by challenging them to imitate the sound of real animals, with a goal of raising users’ awareness of nature conservation issues.

July 2020

After looking more deeply into business and governance models and theories of change, the Luc Hoffmann Institute and Internet of Elephants launch Gamifying Nature Conservation. The project aims to further research and test the potential for gamification in the conservation sector, to engage and mobilise new audiences, as well as raise new revenue for on-the-ground conservation organisations.


December 2020

Adrian Dellecker, Head of Strategy and Development at the Luc Hoffmann Institute, writes a thought piece exploring the potential power of gamification to create change within nature conservation.

How gamification could revolutionise conservation


To generate new revenue for conservation through innovative business models that leverage wildlife data and gamification techniques to reach previously untapped audiences.

Timeline ends here

Related resources

How gamification could revolutionise conservation
December 2020 thought piece by Adrian Dellecker, Head of Strategy and Development at the Luc Hoffmann Institute.

Using Games to Make the Case for Nature
June 2019 National Geographic talk by Gautam Shah, Founder of Internet of Elephants.

Gamification is key to nudging collective behaviour
December 2017 TEDx talk by Kerstin Oberprieler, CEO of PentaQuest.

Going into Business for Wildlife Conservation
April 2016 Stanford Social Innovation Review thought piece by Gautam Shah.