Nature, the environment, biodiversity – however we call it – needs to be elevated to become central to emerging efforts to redesign our social, economic and political systems. We need a new, compelling narrative which moves beyond the bleak story that dominates today and focusses on the many things that can be done to reverse current trends.
In 2017, the Luc Hoffmann Institute, UN Environment, the World Economic Forum and the Oxford Martin School initiated Conservation Futures to explore fresh perspectives and new approaches to nature conservation, aiming to work with key actors to mobilise the most promising innovations. It aspired to make healthy nature central to all human activity and create the conditions in which efforts to improve biodiversity and nature can flourish.
The initiative brought together leading thinkers and practitioners to identify solutions to longstanding challenges, with the aim of expanding the community working for conservation. Conservation Futures drew broad participation from experts around the world in the project design, and a convening hosted by the Luc Hoffmann Institute and UN Environment in March 2018 emphasised new sectors – notably campaign communications, finance and technology. A final design package, reviewed by more than 100 people worldwide, was produced in June 2018 to establish the full initiative.
In January 2019, Conservation Futures was launched as Better Nature to help secure a central place for nature and natural resources in new and emerging concepts of human development. The initiative is designed to contribute to global efforts underway to accelerate delivery of the 2030 Agenda for Sustainable Development. Better Nature is working closely with the United Nations Development Programme to explore adequate mechanisms for future collaboration.